Mothers Against Drunk Driving: Sober Drivers for Superbowl Sunday

The MADD game-day partnership with the NFL encourages fans to designate a driver.

From MADD East Bay:

As football fans across the country gear up for Super Bowl XLVII, Mothers
Against Drunk Driving (MADD) is urging party-goers to have a plan for how they’ll get home with a sober designated driver… before the festivities get underway.

“MADD’s game-day partnership with the NFL encourages fans ‘to play the most important position in the NFL: the designated driver,’” said MADD National President Jan Withers.

Super Bowl Sunday continually ranks as the second most dangerous time of the year for drunk driving fatalities, just behind New Year’s Day. According to the National Highway Traffic Safety Administration, 43 percent of all traffic fatalities on Super Bowl Sunday (and the early hours of the following morning) are caused by drunk driving, compared to an average of 31 percent for the year as
a whole. “This Sunday is the time to take action and reverse this troubling trend of an uptick in drunk driving after the big game,” continued Withers.

In addition to party-goers designating a sober driver before kick-off, party hosts can do their part to keep their friends and family safe too. Here are some tips for hosting a safe Super Bowl party:

  • Plan activities like party games or door prize drawings to engage people and reduce alcohol consumption.
  • Offer non-alcoholic drink options for designated drivers and those who are under age 21.
  • Provide plenty of food to avoid guests drinking on an empty stomach and getting intoxicated more quickly.
  • Be ready to step in if a guest has had too much to drink — offer to drive them home, arrange for a ride with a sober guest, call a taxi, or invite them to spend the night.

“From living rooms to stadiums, the message is the same: plan ahead for a safe way home,” added Withers. “Since MADD began partnering with the NFL on the game-day designated driver program in 2010, MADD has helped teams increase their designated driver sign-ups by an average of 28 percent per year. That’s a direct translation to lives saved and injuries prevented.”

The game-day program enhances teams’ existing designated driver programs with a pre-game MADD presence outside the stadiums, distribution of information cards inside, and an audio PSA. MADD and the NFL first announced their partnership in May 2010, and the game-day designated driver program
has grown from two pilot teams to a total of 11 teams this season: Chicago Bears, Cincinnati Bengals, Buffalo Bills, Denver Broncos, Cleveland Browns, Arizona Cardinals, San Diego Chargers, Dallas Cowboys, Philadelphia Eagles, Oakland Raiders and Washington Redskins.

For more information about MADD’s partnership with the NFL, visit www.madd.org/nfl.

Leonard Vinci February 02, 2013 at 07:05 PM
Hello MADD, It's a wonderful thought, but unfortunately in reality there will be many, many parties at home and at the local watering holes across the Country. Some bars and restaurants are offering special party prices...eat and drink all you want for a special low price. Just watch San Francisco after the game. If the 49's...hell will be raised in of the City and if the 49's lose there will be hell raised in the City...It's a lose....lose situation all in the name of foolish entertainment. It's a game folks...the only losers are the fans...everyone else makes MONEY...EVERYONE. And you the mislead fan pay for it all. GO 49's... Thanks for listening and try to drive safely, the life you may could be mine.
Cathy Taughinbaugh February 02, 2013 at 07:13 PM
Thank you for the reminder that is so needed! We wouldn't want this festive event to end in tragedy.
Patty K. February 02, 2013 at 07:28 PM
Wonderful idea MADD! So glad to see your involvement in this event. How can we help in this effort? If there was a volunteer list for those willing to accept local calls and offer local rides, I would sign-up in a heartbeat! @ Leonard, no one person or group can eradicate a problem of this magnitude, but every little bit and every life saved is a good thing!
MissA February 03, 2013 at 11:45 PM
Maurice you are a sick man....MADD was originally formed and continues to be supported by Mothers (and other decent people ) who lost their kids to idiots like you.. When a Drunk Driver killed my loved one, it was a MADD member who contacted us the same day and stayed up all night with us when we needed someone, and who went to court hearings with us, and continues to lend us support 20 years later, writing opposition letters for every Parole hearing. .


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