'Red, White and Blue' July First Wednesday Street Party

The Pleasanton Downtown Association (PDA) announced today that their “Red, White and Blue” July 1st Wednesday Street Party will feature the band Department of Rock in the beer and wine garden on July 3rd.  While Department of Rock has performed their high-energy, rock routine extensively throughout Northern California, next week will be their first appearance at a 1st Wednesdayevent.  

In June, the PDA welcomed a live DJ to the beer and wine garden stage for the very first time in 1stWednesday history.  DJ Joe got the crowd moving and received enthusiastic feedback, and has been invited back to perform in August.  

PDA executive director Laura Olson said, “Each year as we plan the 1st Wednesday Street Parties, we try to incorporate fresh elements.  We kept 1st Wednesday favorites Ruckatan and Public Eye, but wanted to add Department of Rock and DJ Joe as new acts.  So far, the crowd has been very receptive!”     

Art lovers of all varieties have flocked to ArtBlock, which features local artists, sculptors and jewelry crafters, all who specialize in exquisite, hand-made arts and crafts.  During each event, a pre-selected artist will be in attendance to offer live demonstrations and discuss their work.  

ArtBlock will occur through the duration of each event on Angela Street at the same location as the Pleasanton Saturday Farmer’s Market.  The ArtBlock festivities will include live music and a large area reserved for both kids and adults to create their own chalk art. Angela between Main and the Railroad corridor will be closed to traffic from 4:30 p.m. to 9:30 p.m.

The PDA has collaborated with the Pacific Coast Farmers’ Market Association to create Market on Main - the 1st Wednesday iteration of Pleasanton’s Saturday morning farmers’ market.  Located near the intersection of Main and St. John, Market on Main will feature approximately a dozen local growers selling fresh fruits, vegetables and flowers.

New in 2013 is the addition of “Green Scene” in collaboration with the City of Pleasanton and Hacienda Business Park.  In a special section of the September 1st Wednesday Street Party on September 4th, which has been dubbed “Celebrate Green,” Downtown Pleasanton will welcome vendors specifically involved in energy efficient technology, waste reduction, water conservation, and recycling.  Organizations will be on hand to describe some of the money-saving rebates available to local residents who choose energy efficient upgrades to their homes.   

Pleasanton’s 1st Wednesday street parties are sponsored by the Hacienda Business Park and draw over 20,000 citizens from the Tri-Valley, East Bay and Central Valley.  The beer and wine garden is sponsored by Bay Area Beverage.  ArtBlock, Market on Main, and Green Scene complement an already exciting array of vendor booths, beer and wine garden, food and live music.