Submitted by: Pleasanton Downtown Association
The (PDA) is excited to host downtown’s very first CASH MOB this Saturday night, August 11 at 6 p.m. Cash Mobs are a new movement aimed at supporting local businesses and strengthening communities. A Cash Mob is like a Flash Mob, but instead of singing, dancing or rioting, Cash Mobbers join together and each spend $20 (or more!) at a local business. Cash Mobs are taking place in communities throughout our country and are a great way to provide economic stimulus to our downtown businesses while engaging the community and helping locals get to know our downtown even better.
“Our Cash Mob aims to engage participants with the ‘buy local’ message and ensure they have a great time doing it. We’re informing people about how their $20 purchase goes a long way to improve the quality of life in downtown,” said Laura Olson, Executive Director of the PDA. “The Cash Mob will give us all an opportunity to have a measurable impact on a business in our downtown.”
Anyone interested in participating in the Cash Mob should meet PDA staff members in front of the Museum on Main (603 Main Street) at 6 p.m. on Saturday. The PDA will then announce the business selected by random draw for the Cash Mob. All participants will walk to the business together and have fun shopping and getting to know that business! If you cannot make it to the Museum please check the PDA’s Facebook page for the selected business & address information.
The rules of the PDA’s Cash Mob are simple…
1. Spend $20 (or more!) at the selected business
2. Get to know your other Cash Mobbers
3. Have fun!
Cash Mob will be taking place during the PDA’s Sizzling Saturday and many downtown businesses will be open until 9 p.m. and numerous businesses and restaurants will be offering specials or discounts during 6 p.m. – 9 p.m. on Saturday. There will also be live music in multiple locations on Main Street. Cash Mobbers are encouraged to stay downtown and continue shopping or have a bite to eat after the Mob.
For more information please visit the PDA’s Facebook page or call the PDA at (925) 484-2199.
Are you going to be part of the cash mob? Tell us in the comments section.