Sprouts & Shutters: Sugarie Bake Shop Open

The French bakery, offering traditional pastries and a quintessential cafe experience, has opened in Pleasanton

PLEASANTON, Ca: Sugarie 3500 Bernal Avenue, Suite 155.
PLEASANTON, Ca: Sugarie 3500 Bernal Avenue, Suite 155.
Five weeks ago Natalie Wong's dreams came true as she and her husband, Russ Trapani, hung the sign over the door for her new pastry shop in Pleasanton.

The Sugarie Bake Shop opened in the Vintage Hills Shopping Center in December after the couple completely remodeled what used to be a karate studio, turning the vacancy into a contemporary French bakery.

The signature item in the glass display case at Sugarie are the French Macarons and word on the street is that they are to die for.

The business was created after Wong, who moved to the United States from Asia when she was 19-years-old, returned home four years ago because her grandmother, whom she used to bake with as a child, wanted to show her the recipes before she was unable to bake any longer due to Alzheimer's.

According to Trapani, his wife, who had worked as a buyer for Nordstrom's, really enjoyed the time baking with her grandmother again and Sugarie was born.

"Sugarie was her invention from her mind, body and spirit," Trapani said. "It was all her doing. I am just the guy helping. This is a dream come true. We had no idea that after eight years of marriage, we would be working together under the same roof in something we built together."

Trapani says the whole operation started in a commercial bakery in Menlo Park over two-and-a-half years ago. The husband and wife duo used to drive to the peninsula, lugging with them all of the baking equipment and supplies to the kitchen during scheduled times, making the baking a challenge for the Pleasanton residents. Wong and Trapani eventually found the space in Pleasanton and got to work, handling much of the construction themselves.

According to Trapani, the baking at Sugarie starts at 4:30 a.m. every morning. Wong is the owner and baker while her husband handles the sales, marketing and heavy lifting for the business venture.

"We wanted to create a feel of the small bakeries found off of the side streets of Paris," Trapani commented.

Wong credits fun flea market-esque finds and Pintrest ideas for the authentic French cafe shabby chic look. 

Trapani  added, "There is a fine art of sitting at a cafe in France and watching the world go by. We don't do that often enough in this country."

The couple aspires to expand locations in the future. 

"We would love to eventually live in Paris but until then we have brought Paris to Pleasanton," Trapani said.

Trapani says Sugarie offers catering, in addition to the coffee and pastries for sale at the bakery. 

Sugarie is open Tuesday through Friday between 8 a.m. and 8 p.m. and on Saturday and Sunday, from 9 a.m. to 6 p.m. The bakery is located at 3500 Bernal Avenue, Suite 155. 

Follow Sugarie on Facebook.

Kari Hulac (Editor) January 09, 2014 at 03:19 PM
Delicious..tried macaroons and chocolate croissant..wow.
Ron Esteller January 09, 2014 at 04:56 PM
The bagetts are amazing!!!!! Made spaghetti the other night and the bagette just made the meal. Great place. Great people.
Mari January 09, 2014 at 06:58 PM
Great job! And welcome can't wait to get off this diet and be able to taste your creations.
Mary K Mele January 10, 2014 at 12:52 AM
okay..so i've said this before....an address only and a name of a 'shopping center' does nothing for someone who does not live near this place. please provide cross streets. Vintage Hill SH means nothing.....that is on Bernal....makes me think it might be in the New Leaf Center? if so---say so! if not, then give me a visual, please.....this should be the marketing stance of the business itself---they should have told you this!!!! *my personal pet peeve....lousy marketing skills!
J.S. January 10, 2014 at 03:40 AM
To: Mary K Mele, You're joking, right? You're on the internet and you can't look up the address, shopping center, or the name of the bakery?!
Chris Heston January 10, 2014 at 10:56 AM
My personal pet peeve is this new 'do everything for me' society we're becoming. Seriously Mary? Are you freaking kidding us?! The article gives you the address, business name, shopping center name, and even a reference as to what business it is replacing in this area. I can pull up one of a hundred applications and find it on a map in about 5 seconds on any smartphone or computer. And now patch, which is providing you FREE news and services, is supposed to also rub your feet, give you a massage and bring you breakfast in bed?! These are the kind of people who dial 911 to get the phone number for the local Starbucks. Mary, if the copious amount of information provided is not enough for you, take the 3.5 seconds to enter it in gooogle and everything you wish will magically appear. Unbelievable.
Mary K Mele January 10, 2014 at 01:56 PM
from a marketing perspective--a company should understand that placing themselves in their prospective customers' minds by giving them a visual to recall later will increase a drop-in visit. why should the burden be on the customer?
Claire Mc Donald January 10, 2014 at 04:40 PM
I tend to agree with both points of view but Mary, your delivery.....wow!
Mari January 10, 2014 at 05:11 PM
It's okay Mary you have made a valid point and it's called constrictive feedback in my days. As I become matured like a grapevine I just want to produce great wine and if you do something and would like me to get up from my vineyard after making great wine for so many years you better send me white tie lemosene to pick me up and take me there in a nutshell Mary your like me the great vineyard it's now just how we are we want to just produce that great wine and forget having to do what it takes to get to the great wine. Lol this just made me think about this so I just wanted to share it some may call me lazy so may call me critical but others may be drinking my wine.
Mary K Mele January 10, 2014 at 06:35 PM
my comment was not to (benefit) me--this was a note to the Patch writers that they need to do a better job in their writing...as well as from a marketing standpoint for businesses who should use this as yet another advertising tool to get more folks thru their doors.
Mary K Mele January 10, 2014 at 06:36 PM
also--i find it humorous that we are all even taking the time to comment like this! :-)
Autumn Johnson (Editor) January 10, 2014 at 07:33 PM
@Mary: This is not an advertisement or sponsored piece. We try to write a short feature for any business that opens/ closes in town for the Sprouts and Shutters column. It is not standard to include cross streets in this type of profile as we might for a crime or collision type of an article.
Elisabeth January 11, 2014 at 04:28 PM
I think this is a perfect example of people reacting to something without taking the time to understand what someone was trying to say. I have to admit, that I initially took the side of the first two who attacked Mary M, then it dawned on me that I am pretty sure I know Mark K. Mele and was able to look at what she was saying from a different point of view, which I'm not always very good at, neither are most people! If I'm right about this Mary, she does a type of marketing for businesses, so of course she would look at this from that standpoint and her criticism is actually very constructive. An advertising business would benefit from considering her expertise, as would the editor of this website. Ms. Johnson, rather than make the excuse of "things aren't done that way here," maybe you could improve your features by including the extra valuable information. Sure, we all call take the time, hardly 3.5 seconds, though, that Chris Heston pointed out above, to research the details in order to find the place of business, but any advertiser would find themselves out of business if they relied on the listener/viewer to go hunt down the information! I know, I know, this is not an advertisement, it's a service provided to make people aware, why not make the extra effort and improve in the process?!
Ron Esteller January 12, 2014 at 02:50 PM
But how did this lose its direction, which was, WE HAVE A GREAT NEW BUSINESS IN TOWN!!!


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