Sprouts & Shutters: Sugarie Bake Shop Open

The French bakery, offering traditional pastries and a quintessential cafe experience, has opened in Pleasanton

PLEASANTON, Ca: Sugarie 3500 Bernal Avenue, Suite 155.
PLEASANTON, Ca: Sugarie 3500 Bernal Avenue, Suite 155.
Five weeks ago Natalie Wong's dreams came true as she and her husband, Russ Trapani, hung the sign over the door for her new pastry shop in Pleasanton.

The Sugarie Bake Shop opened in the Vintage Hills Shopping Center in December after the couple completely remodeled what used to be a karate studio, turning the vacancy into a contemporary French bakery.

The signature item in the glass display case at Sugarie are the French Macarons and word on the street is that they are to die for.

The business was created after Wong, who moved to the United States from Asia when she was 19-years-old, returned home four years ago because her grandmother, whom she used to bake with as a child, wanted to show her the recipes before she was unable to bake any longer due to Alzheimer's.

According to Trapani, his wife, who had worked as a buyer for Nordstrom's, really enjoyed the time baking with her grandmother again and Sugarie was born.

"Sugarie was her invention from her mind, body and spirit," Trapani said. "It was all her doing. I am just the guy helping. This is a dream come true. We had no idea that after eight years of marriage, we would be working together under the same roof in something we built together."

Trapani says the whole operation started in a commercial bakery in Menlo Park over two-and-a-half years ago. The husband and wife duo used to drive to the peninsula, lugging with them all of the baking equipment and supplies to the kitchen during scheduled times, making the baking a challenge for the Pleasanton residents. Wong and Trapani eventually found the space in Pleasanton and got to work, handling much of the construction themselves.

According to Trapani, the baking at Sugarie starts at 4:30 a.m. every morning. Wong is the owner and baker while her husband handles the sales, marketing and heavy lifting for the business venture.

"We wanted to create a feel of the small bakeries found off of the side streets of Paris," Trapani commented.

Wong credits fun flea market-esque finds and Pintrest ideas for the authentic French cafe shabby chic look. 

Trapani  added, "There is a fine art of sitting at a cafe in France and watching the world go by. We don't do that often enough in this country."

The couple aspires to expand locations in the future. 

"We would love to eventually live in Paris but until then we have brought Paris to Pleasanton," Trapani said.

Trapani says Sugarie offers catering, in addition to the coffee and pastries for sale at the bakery. 

Sugarie is open Tuesday through Friday between 8 a.m. and 8 p.m. and on Saturday and Sunday, from 9 a.m. to 6 p.m. The bakery is located at 3500 Bernal Avenue, Suite 155. 

Follow Sugarie on Facebook.

Mary K Mele January 10, 2014 at 06:35 PM
my comment was not to (benefit) me--this was a note to the Patch writers that they need to do a better job in their writing...as well as from a marketing standpoint for businesses who should use this as yet another advertising tool to get more folks thru their doors.
Mary K Mele January 10, 2014 at 06:36 PM
also--i find it humorous that we are all even taking the time to comment like this! :-)
Autumn Johnson January 10, 2014 at 07:33 PM
@Mary: This is not an advertisement or sponsored piece. We try to write a short feature for any business that opens/ closes in town for the Sprouts and Shutters column. It is not standard to include cross streets in this type of profile as we might for a crime or collision type of an article.
Elisabeth January 11, 2014 at 04:28 PM
I think this is a perfect example of people reacting to something without taking the time to understand what someone was trying to say. I have to admit, that I initially took the side of the first two who attacked Mary M, then it dawned on me that I am pretty sure I know Mark K. Mele and was able to look at what she was saying from a different point of view, which I'm not always very good at, neither are most people! If I'm right about this Mary, she does a type of marketing for businesses, so of course she would look at this from that standpoint and her criticism is actually very constructive. An advertising business would benefit from considering her expertise, as would the editor of this website. Ms. Johnson, rather than make the excuse of "things aren't done that way here," maybe you could improve your features by including the extra valuable information. Sure, we all call take the time, hardly 3.5 seconds, though, that Chris Heston pointed out above, to research the details in order to find the place of business, but any advertiser would find themselves out of business if they relied on the listener/viewer to go hunt down the information! I know, I know, this is not an advertisement, it's a service provided to make people aware, why not make the extra effort and improve in the process?!
Ron Esteller January 12, 2014 at 02:50 PM
But how did this lose its direction, which was, WE HAVE A GREAT NEW BUSINESS IN TOWN!!!


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