The Pleasanton Police Department is launching a new crime prevention campaign aimed at reducing the number of preventable property crimes in the city.
These crimes – thefts from unlocked vehicles and burglaries in which items were left in plain view – required 2,220 hours of police resources in 2013 at a cost to taxpayers of well over $250,000.
“Hide It, Lock It, or Lose It” focuses on reminding those who live, work or play in Pleasanton to remove all items from a vehicle before parking; if that isn’t possible stow items out of sight before parking – and always lock the vehicle.
By simply taking preventative measures, residents can ensure that money is spent on crime fighting efforts. It takes five seconds to remove extra items from a vehicle – and only two seconds to lock it.
The campaign, which is scheduled to begin in this month and continues through 2015, includes a high visibility advertising campaign, notices to residents, and community meetings to spread the message: “Hide It, Lock It, or Lose It”.
***Dana Point Police Services created the Hide It, Lock It, Or Lose It™ program in 2009 in an effort to lower the amount of preventable property crime in their jurisdiction. We are grateful for their willingness to share this awareness campaign.