• Colleen EdwardsNeighbor

  • Pleasanton, CA

Colleen Edwards is founder and host of the Real Story, a news organization dedicated to news, commentary and tips on how to navigate through the complexities of real estate. With more than 30 years experience as a strategist for the land development and homebuilding industries, Colleen is uniquely qualified to ask insightful questions to the people who will have answers.  Ms. Edwards is an intimate outsider to the industry, one who knows what's on the minds of consumers and who has the answers.

Colleen Edwards is also co-founder and president of EMC Creative, one of the West's premier communications agencies and a leader in strategic marketing for banking, homebuilders and land use development companies.  In 2006, Colleen was inducted into the California Building Industry Association's Hall of Fame, one of just three women in the history of the organization to receive such an honor. She has also served on Board of Directors of the Pacific Coast Builders Conference. Colleen was honored in 2003 with the Lifetime Legend Award by the Home Builder's Association of Northern California (HBANC) in recognition of her personal and professional achievements. She is the founder and past president of the Women's Council of the HBANC and has also served the organization as the Past President of the Sales and Marketing Council. Colleen is the first woman to serve as Director of the Northern California Regional Board of the HBANC.

Ms. Edwards is a magna cum laude graduate of the School of Journalism, University of California, Berkeley. She is the author of From Good Market Research to Great Marketing (Washington, D.C.; Home Builder Press, National Association of Home Builders, 1999).

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