Alcoholic Beverage Decoy Operation Results in 11 Citations Issued at Local Businesses

On the evening of Friday, November 15, 2013, the Pleasanton Police Department Special Enforcement Unit, in collaboration with the California Department of Alcoholic Beverage Control, conducted a minor decoy operation throughout the City of Pleasanton.  The purpose of the program is to ensure retail businesses are complying with the law by refusing to sell alcoholic beverages to minors. Minimizing alcohol sales to minors creates a safer environment for minors as well as for the rest of the community.

Four volunteers ranging in age from 16 to 19 years made attempts to purchase alcoholic beverages at ABC licensed restaurants, bars, liquor stores, and other businesses that sell alcohol.  

Decoys visited 37 businesses in the City. 26 establishments were successful in properly asking for identification and denying the attempted purchase of alcohol. However, employees at 11 businesses sold alcoholic beverages to the decoys. 

Citations were issued to individual employees at the following locations:

• Mama Rosa Pizza and Pasta, 6770 Santa Rita Road
• Alberto’s Restaurant, 435 Main Street
• New York Pizza, 690 Main Street
• Lee Garden Restaurant, 5588 Springdale Avenue
• Ashoka Indian Cuisine, 3550 Stanley Boulevard
• India Garden, 210 Rose Avenue
• Joy Chinese Cuisine, 30 W. Angela Street
• Senro Sushi, 30 W. Neal Street
• Sozo Sushi, 2835 Hopyard Road
• Round Table Pizza, 4855 Hopyard Road
• Bejiing Bistro, 6654 Koll Center Parkway

In addition to the employee citations, the listed establishments will face administrative action against their liquor license by Department of Alcoholic Beverage Control.  Typical administrative action consists of fines and/or suspension of a liquor license.